SNOW LOTUS | Xuelian cashmere ceremony officially into the international high stage

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In October 30, 2016, the first Chinese cashmere clothing brand SNOW LOTUS snow lotus cashmere knitting high set big show at the Beijing Hotel Golden Hall staged gorgeous. The site has attracted more than 400 domestic and foreign guests to watch the show, SNOW LOTUS lotus first high set series, the first time to advanced custom look in the international fashion stage.
SNOW LOTUS | Xuelian cashmere ceremony officially into the international high stage

羊绒盛典|雪莲SNOW LOTUS 正式迈向国际高定舞台

羊绒盛典|雪莲SNOW LOTUS 正式迈向国际高定舞台羊绒盛典|雪莲SNOW LOTUS 正式迈向国际高定舞台羊绒盛典|雪莲SNOW LOTUS 正式迈向国际高定舞台羊绒盛典|雪莲SNOW LOTUS 正式迈向国际高定舞台Since 1965, the development of a new China first cashmere sweater, more than half a century, snow has never stopped the pace of reform and breakthrough, and also gain a lot of honor. As Beijing Xuelian group general manager Chen Diyu said, “home shouted from far away, the accumulation of cultural heritage and technology, determines the lotus product tonality, and quality and innovation is the essence of saussurea.”
SNOW LOTUS | Xuelian cashmere ceremony officially into the international high stage
Changes throughout China and global apparel consumption market, the scene of the strategy “has become the focus of development in the Lotus brand remodeling, cultivating the original cashmere products at the same time, to the whole category of product portfolio, open seasons dress pattern, to convey a way of life and philosophy. For the “new elite” of the high-end custom strategy emerged from the times.
SNOW LOTUS | Xuelian cashmere ceremony officially into the international high stage
SNOW LOTUS | Xuelian cashmere ceremony officially into the international high stage
This is a big show of high cooperation results Saussurea SNOW LOTUS and line independent designer Wang Yannan /Tanya Wang to research, design, for the first time by means of combining the needle hook, the fabric of the king – “soft gold” cashmere, the use of the advanced customization, the international high garment industry to open a new pattern of discourse.
SNOW LOTUS | Xuelian cashmere ceremony officially into the international high stage
The big show a total of 4 series, 42 sets of works. With the most natural fabrics, the most authentic traditional artisan skills around the cashmere “elegant” and advanced customization of the “noble” on the interpretation of “freedom”, “city” and “return”, “bloom” four themes.
SNOW LOTUS | Xuelian cashmere ceremony officially into the international high stage
Embrace the Liberty/ free series, nongmo show female unique elegant and romantic. With cashmere knitting and hand lace stitching and bold, with ostrich hair and handmade embroidery for decoration, form a groundbreaking mix in the material, the knitting dress full of new appearance, visual effect with delicate, pay tribute to women to embrace freedom, yearning for freedom of life.
SNOW LOTUS | Xuelian cashmere ceremony officially into the international high stage
SNOW LOTUS | Xuelian cashmere ceremony officially into the international high stage
Jungle/ Urban city series, focusing on the pursuit of high quality of people’s pursuit of high quality lifestyle international trend. Play cashmere knitting characteristics, breaking the traditional design concept, the use of a large number of cashmere Hand Crocheted method, which focuses on bikinis, stockings, exquisite craft and texture changes of dress and other single product, the sun brilliant holiday style is the most incisive performance.

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